Attract More Customers
Every small business can grow and attract more customers using local SEO strategies. We help improve your online visibility to bring help you be found and bring in more customers.
What is Local SEO Marketing?
Local SEO (Local Search Engine Optimization), or local search marketing, is an extremely effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
According to Google, 46% of searches have a ‘local intent’.
78% of local mobile searches result in an offline purchase
What are Local SERPs?
The most important thing local businesses can do to improve traffic to their websites or through their doors is visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that show right below the map in the results displayed after a Google search with a local intent.
Here is the local pack that results from the search ‘plumbers Wausau’.
You’ll notice this is different from standard organic results. These listings include such things as hours, review ratings, and even photos. Although Google is getting better at pulling this information directly from your website, that’s not where this information comes from.
Everything that’s displayed in the local pack comes from the business’s Google My Business profile, a crucial part of local SEO marketing that’s very important as Google tries to satisfy more search queries directly in the SERPs.
What is Google My Business?
Previously known as Google+ Local, Google My Business (GMB) is your business profile on Google.
It provides information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, as shown here.
Your GMB profile can include information submitted by yourself, such as services you offer, contact details, business description, category, and opening times but it’s important to note that features such as GMB attributes, GMB Q&As, and Google Reviews are generated by consumers with experience of your business.
A big part of local SEO is making your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack, and trustworthy, attractive and appealing enough to earn a clickthrough and call or visit to your business.
How do I rank well in local search?
The three core elements of local search ranking: